Co-Op Advertising: The Authoritative Guide to Promotional Allowance Marketing for Advertisers, Retailers, and Distributors
By Bob Houk.
Description
Maximize return on your advertising and promotion investments by using co-op. Read how to begin producing win-win relationships between and among manufacturers, distributors, and retailers, and how to work within the complex legal and IRS guidelines that govern co-op's use. - from Amzon
ISBN(s)
0844234176, 9780844234175