Subscription Marketing
By Anne Janzer.
Description
How do marketers need to adjust when businesses shift to a subscription model? How can marketing increase revenues and add value to the business, beyond simply generating more leads and hoping for the best? In the subscription economy, marketing needs to adopt a new set of practices: customer value nurturing. Because you're just getting started when someone becomes a subscriber. Subscription Marketing offers creative marketing strategies for nurturing subscription customers long after the initial sale, using marketing campaigns and programs to increase customer retention, reduce ...
ISBN(s)
0986406201, 9780986406201
