International Marketing
By Vern Terpstra.
Description
A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. - from Amzon
ISBN(s)
0030539846, 9780030539848
