Boschee on Marketing: Positioning & Marketing Strategies for Social Entrepreneurs
By Jerr Boschee.
Description
Contains 21 columns written by Jerr Boschee for the online magazine Social Enterprise Reporter. Individual sections cover topics such as leadership, marketing fundamentals, entrepreneurial strategic planning, positioning strategies, overcoming customer resistance, strategic partnerships, pricing, marketing communications, employee communications, customer service, market research and The Strategic Marketing Matrix for Social Entrepreneurs®. - from Amzon
ISBN(s)
0977751015, 9780977751013
