Media/Impact: An Introduction to Mass Media
By Shirley Biagi.
Description
Providing a thorough overview of each major medium, this text's discussion is enhanced by three integrated themes: media as business, media and technological change, and media and political, social, and cultural institutions. It explores and concludes with critical arguments about the overall effects of media today as well as economic, social, cultural, and political consequences of the media on society. - from Amzon
ISBN(s)
0534548105, 9780534548100
