Sports Management and Administration
By David Watt.
Description
Sport is a growing industry with enormous numbers of people now involved in the management and administration of sports, fitness and exercise. Whether voluntary, public or commercial sectors, all can benefit by improving the practice and delivery of the management of sport and its organisations. This text is designed to help all those delivering sport to deliver it better and includes:· What's different and special about sports management?· The voluntary sector· Event management and marketing· Marketing, fundraising and sponsorship· Managing staff and...
ISBN(s)
0415274575, 9780415274579
