Marketing Channels: A Malaysian Experience
By Unknown Author.
Description
Marketing Channels: A Malaysian Experience provides a local flavour to one of the elements of the marketing mix - the channel of distribution as a strategic marketing application tool. Marketing channels has been an area of marketing that is often neglected by both practitioners and academics as a key contributor to the development of strategic marketing. As such, this book provides relevant coverage of key distribution applications pertinent to the development of effective marketing strategies. The book Marketing Channels integrates theory and practices in the simplest manner which will ...
ISBN(s)
9833850634, 9789833850631
