Retail Management: Text and Cases
By U.C. Mathur.
Description
Retail ventures become successful due to a variety of reasons but major dilemma for retail entrepreneurs is the secret formula for continued success. The book provides the entire gamut of carefully crafted success themes which cover the retail business in its entirety. Competition gives the benefit of large product range, brands and competitive prices to the buyers. Retail management is similar to the comprehensive management of a luxury liner that calls for round the clock operations. Retail operations starting from vendor and retailer selections through which the business gets its...
ISBN(s)
9380578660, 9789380578668
