Marketing Communications: An Integrated Approach
By P R Smith.
Description
First published in 1993, ""Marketing Communications"" is firmly established as an international bestseller. P R Smith's contribution to the acceptance and understanding of an integrated approach to marketing communications is now universally recognized. Both marketing professionals and students alike have benefited from his pragmatic and original approach. Indeed, it is included on the Marketing Society's prestigious list of marketing classics. This latest edition has been thoroughly updated and revised. New short cases, statistics and communications techniques...
ISBN(s)
0749436697, 9780749436698
