Global Strategic Management
By Finlay Mellahi.
Description
This brand new text is the first to offer a truly global, as opposed to multinational, perspective on strategy. It covers both traditional strategic management topics and new topics, such as corporate social responsibility and new technologies. Global Strategic Management gives the student a thorough understanding of the wide range of theories and research available in this field, while providing both mini-cases and full-length cases of successful global companies from the United States, Europe and emerging economies, such as India. As well as providing comprehensive pedagogical features, t...
ISBN(s)
0195685881, 9780195685886
