Relationship Marketing (Cim Professional)
By Unknown Author.
Description
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century. - from Amzon
ISBN(s)
0750636262, 9780750636261
