The Product Manager's Handbook : The Complete Product Management Resource
By Linda Gorchels.
Description
The Product Manager's Handbook is the essential guide to successful product management in today's fast-changing business world. Product and brand managers, as well as upper-level sales, marketing, and branding executives, will find the text thorough and informative as it explains and analyzes the product manager's role in both traditional, hierarchical organizations as well as in newer horizontal, team-driven decision-making structures. What is a product manager? The overall responsibility of a product manager is to integrate the various segments of a business into a strategi...
ISBN(s)
0658001353, 9780658001352
