When Customers Think We Don't Care
By Richard W., Ph.D. Buchanan.
Description
Not since the 'Four Ps' of E.J McCarthy have we seen such a breakthrough in marketing and customer service. Whether you're in business, a not-for-profit organisation or a government department, Richard Buchanan's latest edition of "The Enemy Within, When Customers Think We Don't Care", presents a unique, post-modernist approach to delivering better customer service. Organisations never perish because of competitors, regulators or any other outsider. Organisations self-destruct because of their own actions drive business away. Often there is no reason for e...
ISBN(s)
0074709305, 9780074709306
