Customers Relationship Management: A Step-by-step Approach
By Unknown Author.
Description
Preface chapter 1 focus on customer relationship * introduction and significance ofcustomer relationship marketing * why organisations lose their customers *strategies for building relationship : people, process, product, organisation,setting satisfactory service standard, concentration on competitors, customeranalysis, cost analysis, concentration on the paying ability of customers,knowledge on purchase behaviour patter, differentiation in prices and qualitystandards, focus on reducing dissatisfaction, attention on changing requirementsof customers, concentration on performance, training t...
ISBN(s)
8125912053, 9788125912057
