Retail Geography & Intelligence and Network Planning
By Unknown Author.
Description
This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which face today's retail and service businesses.Explores some of the trends taking place within the broad consumer-retailing sector, drawing on research undertaken in grocery, supermarket retailing, financial services, travel and leisure in Europe, North America and AustralasiaNumerous global case studies are used to show keys issuesDetails how retailers can begin to develop information and a...
ISBN(s)
0471497614, 9780471497615
