CIM Coursebook 00/01: Marketing Operations
By Mike Worsam.
Description
Marketing Operations 2000-2001 is specifically developed and written for students taking the Marketing Operations module of the CIM Advanced Certificate. This book, as with the others in the series, has been completely revised to match the 2000 syllabus for the CIM qualifications. It is designed to help you pass your professional examinations first time, and give you practical marketing knowledge for use in your further career. Butterworth-Heinemann have worked in close conjunction with the Education Division of the CIM to make completely sure that the materials are up to date and exactly ...
ISBN(s)
075064916X, 9780750649162
