Marketing Plan in Colour (Chartered Institute of Marketing)
By Unknown Author.
Description
Fully updated and in full colour throughout 'The Marketing Plan in Colour: A pictorial guide for managers' is a unique approach to this complex subject, which will both aid understanding and at the same time encourage marketing and other professionals to delve deeper into the planning process. After more than fifty years of marketing theory and practice, marketing planning still remains one of the great, unconquered challenges.This challenge continues to grow as the environments in which companies operate become increasingly hostile, abrasive and dynamic. There is a growing body o...
ISBN(s)
0750647590, 9780750647595
