CIM Handbook of Export Marketing (Chartered Institute of Marketing)
By CHRIS NOONAN.
Description
The CIM Handbook of Export Marketing is a substantial practical guide to the problems faced by those in the field of international marketing. Readers will welcome the very hands-on approach the author uses to emphasize the practical problems faced by exporting companies when they set up overseas. In a concise, informative and practical style, this handbook urges export marketers to be pro-active seeking foreign markets for additional sales opportunities.The book will assist the export marketer to travel, trade and market internationally with increased confidence and a broader perspective of...
ISBN(s)
0750643463, 9780750643467
