SALES & MARKETING SKILLS (FROM TRAVEL TRAINING SERIES) (From the Travel Training)
By Claudine Dervaes.
Description
The skills of "Sales and Marketing" for the travel industry are defined in this preparatory guide for Travel Professionals Associate certification and also serve as a general review for sharpening agency proficiencies. An in-depth examination of sales senarios allows readers to develop listening and telephone skills, handle complaints, become familiar with various types of reservation forms, and participate in role-play activities with agent-client conversations. Checklists, review questions, sample letters, and activities are included to inculcate sales, marketing and management ...
ISBN(s)
0933143559, 9780933143555
