E-Marketing
By Unknown Author.
Description
Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material. - from Amzon
ISBN(s)
0132806460, 9780132806466
