E-Marketing
By Strauss & Frost.
Description
This popular book on e-marketing offers traditional marketing coverage with focus on the Internet and other technologies that have had a profound effect on marketing. It elaborates on the e-marketing planning and marketing mix topics from a strategic perspective. New to this edition: New chapter on engaging customers with social media. Extensive discussion on buying social media ads; using individual targeting with widgets and engaging social network users with ads. Extensive updation of the topic statistics about internet use and strategy effectiveness. - from Amzon
ISBN(s)
8120345010, 9788120345010
